More than a few lazy journalists in Philadelphia have committed attempted punditry this morning. Not unusual for the day after an election, but remarkable for the way these folks have tossed aside easy facts in favor of simple biases. It’s a different kind of expectations game.

In markets and politics we often judge winners and losers against expectations, and brands and politicians often seek to temper  expectations in the weeks before judgment day. It’s not the number you post — funds raised, profit earned, endorsements garnered — but whether it was higher or lower than expected.

Who’s expecting? Analysts. In the marketplace, those are the folks at brokerage houses who recommend what to buy and sell. In politics, it’s journalists themselves. Keep reading…

Tags: Journalist, Percentage, Philadelphia, Twitter, Voter turnout